For some people summer is an exciting time of travel, for others it’s vacation time cashed in at the beach. As an entrepreneur, you may be tempted to close up shop and go with the flow. However, a recent article, 6 Things Your Small Business Must Do This Summer by Rhonda Abrams points out that summer is also a great time to do some business planning and development.
While your business has some down time, here are a few must do’s before you take your down time.
- Create a mobile website
Most people use their smartphone for web access. Your website could get more hits if it was smartphone friendly. It’s time to check out providers like Weebly, Wix and Wordpress that can help you create a mobile-optimized website.
- Identify your biggest prospects
Visit LinkedIn and look for contacts who have the potential to become loyal customers. You can also send personal emails to prospects and start building your professional relationship with them.
- Develop your marketing plan for the next season
Define and narrow your target market and figure out the best ways to win clients. Get your marketing budget and strategies in order so that when summer ends, you can immediately put your plan in action.
- Improve your materials
Now is the time to improve in-house operations. Before you start implementing new projects in the Fall, take the summertime to revamp current programs – software upgrades, create cloud-based storage and online file sharing systems, spruce up a marketing campaign, etc.
- Complete a low-priority project
Summer time is the perfect time to accomplish projects you may have put on the back-burner. It might be renovating your store-room, investing in some training, or maybe even rearranging your office space.
As a thriving entrepreneur, summer can be a great time to get ahead of schedule or give a little extra tlc to your business. Perhaps your business has grown and your summer project is transferring to a bigger and better workplace. YourOffice provides a wide choice of office and workspace solutions: flexible office space, team office space and virtual office packages. You’ll have access to a complete array of office support and concierge services as well as state-of-the-art business technology.
Whether your summer project is big or small, make sure you still take time off to enjoy your vacation and renew yourself with a much needed break. What is your plan this summer? Share your thoughts and comments below. You can also connect with us on Google Plus and Twitter.