As you know, every small business needs a well-designed website. You’ll be surprised to know that a new survey shared by Inc.com shows that more than half of small businesses don’t have websites. Small business owners that do have websites should take some time to educate themselves on how to use their website for marketing success.
The inspiration for this YourOffice blog post, Yodle CEO: 3 Big Mistakes Small Businesses Make Online, shares detailed information on how to make your small business website work for you. Technology is always important, especially when it comes to small business financial success.
Mistakes are unavoidable when experimenting with new marketing methods. This article will hopefully help you avoid common pitfalls:
3 Small Business Website Mistakes Business Owners Can Commonly Fix:
- You should always build a complete online presence. Almost every business needs a website, a Facebook Business Page, a Twitter account, a LinkedIn Company page, a Pinterest account and possibly Instagram.
- Business owners should systematically collect reviews of their product or service. Over 70% of consumers say having a review of a local business is very important to them in making a decision, but, 90% of small businesses don’t even ask for a review. Take a minute and visit websites of a few small businesses in your area – client testimonials are most likely missing. Customer reviews build credibility for your brand online.
- Don’t forget to keep marketing to your current clients. It is much easier to keep a loyal customer versus finding a new one. There are a variety of ways you can do this including up selling, rewarding loyalty and asking for referrals.
If you’re looking to increase your small business revenue (as most of us are), fixing up your digital presence is a great way to get started. You should create profiles on every relevant social media platform, collect reviews and market to current customers.