What’s New for Small Businesses in 2015

What’s in store for small business marketing in 2015? At ReachLocal, we asked a dozen of the industry’s top experts to share their predictions for what small businesses can expect this year. From technology enabling better business and marketing capabilities for SMBs to the impact of consumer trends in social and mobile to the demand for content marketing, these experts share some of the top trends for small businesses to start thinking about as we head into 2015. Take a look at their insights:small-business

1) Technology and data will empower SMBs to better know their customers, resulting in better marketing strategies and more ROI.

2) SMBs integrating across systems will help reduce complexity and increase effectiveness.

3) Software with service will help SMBs get more out of their digital marketing and technology integrations.

4) Consumer behavior will drive more SMBs to invest in mobile and differentiate themselves with online scheduling and payments.

5) Mobile marketing will become the new “must-have” for SMBs.

6) Social will be more about paid than organic, forcing SMBs to adapt.

7) SMBs will adapt to shift in social by investing in advertising and building their own channels.

8) The changing consumer buying journey will require SMBs to do more comprehensive digital marketing.

9) Great storytelling will power better, more effective marketing.

10) Adapting content for multiple platforms and uses will boost effectiveness.

11) Reputation monitoring will help SMBs better manage their brands online.

12) Technology will enable SMBs to track true marketing ROI and get more out of their budgets.

The YourOffice network of business centers, with expanding locations throughout the U.S., Canada and Europe, is ready to assist you with all your office requirements, no matter how large or small, whether it be as your main office, a branch office or a virtual office.

Read the original article by Reach Cast published on business2community.

Image Credit: acqnotes

    Social media–whether Facebook, Twitter, Google+, LinkedIn, Pinterest, or Instagram—is here to stay and will remain important to enhancing your personal and professional relationships. Here are 7 things you can do to improve your social-media-facing face: Fix your avatar. Your avatarRead more…

      These days our offices are becoming more and more virtual, and sometimes it gets difficult to manage teleworkers, especially when you’re a teleworker too. Today YourOffice share this article published on PGi.com which will help you to manage your teamRead more…

        You’ve probably heard the slogan, “Small meetings lead to big ideas.” And we couldn’t agree more! For destinations, small meetings lead to big business. These smaller meetings play a vital role in the success of a destination. Small meetings areRead more…