How to Not Fail at Social Media in 2015

Social media–whether Facebook, Twitter, Google+, LinkedIn, Pinterest, or Instagram—is here to stay and will remain important to enhancing your personal and professional

Here are 7 things you can do to improve your social-media-facing face:

  1. Fix your avatar. Your avatar is the first thing that people judge. It should be your face, in focus. The purpose of an avatar is to convince people that you are likable, trustworthy, and competent. Don’t try to tell your life story with it.
  1. Update your bio. Is yours bio up to date and complete? This is the place to tell your life story. The more information that you provide, the more ways there are for people to connect with you.
  1. Add a photo or video to every post. You can double the effectiveness of your posts by including a picture or video. In the valley of text, the post with graphics is king. You can make your posts better than adding some eye candy to every post.
  1. Master your camera. Here are some simple principles to observe to taking better pictures: turn your camera side wards so that your pictures are more wide than tall; ensure that the source of light is in front of your subject, not behind it; get closer to your subjects—pictures of people do not need to capture them from head to toe, chest-up is good enough; shoot asymmetrical pictures because they are most interesting than positioning everything/everyone smack dab in the middle.
  1. Use a scheduling service (for example, Buffer, Hootsuite, Sprout). Since we added effort by requiring photos and videos in posts, let us remove some now. These services enable you to write one post, share and posts for ideal times them on multiple services such as Facebook, Google+, Twitter, and LinkedIn.
  1. Share at least one post per day. Think of social media as flossing but with greater benefits: enhanced relationships, greater visibility, and, seriously, fun. Very few people post too much good stuff.
  1. Take the high road. The most important people in arguments are not the ones you’re taking on. The most important people are the ones who are watching your reaction, so take the high road and stay positive. If you can’t stay positive, then simply ignore the bozos, haters, and psychopaths. When it comes to social media, ignoring is bliss.

If you can stick with these power tips and resolutions, your social-media presences will be awesome and we promise that good things will happen.Simply work with our team to create the office plan that’s perfect for your business.

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Image Credit: alexhammsocial

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