Social media networks are pushing out updates faster than consumers can hit like, retweet or pin.
In the last few weeks alone, Pinterest improved its guided search, Twitter offered group messaging and Facebook cleaned up its newsfeed (again).
To help brands stay even further abreast of what they need to do to make the most of their social pages and efforts, here are four social media updates to make right now.
No good piece of marketing is complete without a call-to-action (CTA) and a Facebook page is no different. Page administrators can now easily add a CTA near the cover photo on their business pages. They can select from the following “buttons”: book now, contact us, use app, play game, shop now, sign up and watch video.
Companies can now add their social profile information to the Google Knowledge panel in some Web searches.
The knowledge panels prominently display a brand’s social profile information, which makes connecting with a brand on the various social networks that much easier for consumers.
Social media managers may need the help of their Web developer to implement this update, but Google makes it easy for them to format and publish the proper markup code.
GET TWITTER CARDS
Another update that will likely need some assistance from a Web developer to execute, Twitter Cards are a surefire way to increase engagement. Once the meta tags for Twitter Cards are added to a Web page (and a few other steps are followed), rich photos, videos and other media experiences will automatically be pulled from the URL that a company is sharing. The additional media will display below the tweet.
DOWNLOAD THE PIN IT BUTTON FOR CHROME
As the most-used Web browser, Chrome is not only popular but it’s also pretty smart. The wide variety of extensions available on the browser make it even smarter for Web professionals. The Pin It Button for Chrome, in particular, is a must download for social media managers.
This is because not all websites that have great content, have great sharing tools.
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